Creating your online course is only half of the battle, you also need to entice people to buy. You can do this through a clever marketing strategy, a series of webinars, or targeted emails to your audience. No matter what method you choose, the one thing all marketing efforts have in common is that they drive traffic to your sales pages.
One of the best ways for you to get inspiration for your course, is to look at what other successful creators are doing.
It takes planning, customer insight, design skills, powerful and persuasive copy, and believable testimonials.
There are endless examples of self-serve or evergreen courses.
But if you are planning on creating a cohort-based course or a membership program, it can be a bit harder to find good examples for you to look at.
That’s where this page comes in. In this blog post, we’re taking a look at 10 of the best online course landing pages we found on the web. While this is not an exhaustive list of all you'll need, it's a great starting point.
💡 Plus, we’ll update this list with new courses we find along the way, so you’ll know where to look for next time.
Topic: Programming, what's latest in tech & open-source products
Creator: Hitesh Choudhary
Learn code online is a new project that is focused on teaching programming with a project based approach.
All of the courses are designed keeping in mind that students are learning programming to build a project. It covers a whole range of programming courses like Learn C as your first programming language, Complete Android development course with java and 10 apps, Complete iOS course with 10 apps, Complete front end developer course, ReactJS course, PHP with projects and more are added every month.
This cohort-based course is great for anyone who wants to:
Learn code online offer LCO App, LCO Pro App, UI Color Picker, Resume Builder, API Background. Here’s whats included in the course:
LearnCodeOnline - Quality content at affordable pricing. Home for programmers. Video Courses on latest tech in easy understandable language.
Topic: Writing & Career Development
Creator: David Perell, Founder of Write of Passage
Words are the basis of all creative and professional content. So it makes sense that by mastering your ability to put them together will make you more likely to succeed. However, learning isn’t enough.
You must practice. But not in a vacuum.
In Write of Passage you will develop a systematic process for cultivating ideas, distilling them into writing, and sharing them with the people who can make the biggest difference in your career. -David Perell
This cohort-based course is great for anyone who wants to:
Write of Passage offer two tiers at the time of posting this list Essential and Premium. Here’s whats included in the premium package:
Escape the Mediocre Majority of people who endlessly consume without ever producing.
Topic: Copywriting
Created by: Joanna Wiebe, Founder and CEO of Copyhackers
Copy School is a well known program from Joanna Wiebe.
The content in this program promises to go deep in key areas of copywriting like sales pages, campaign emails, winback funnels, upsells, homepages and more.
Be warned: If you visit this sales page you’ll probably end up pulling out your credit card to buy a membership to Copy School.
The copy, as you’d expect, is very clear, magnetic and almost hypnotizing (in a good way). The sales page includes all of the key features you’d expect and then some.
Its also suitable for SaaS, ecommerce, B2B and B2C making it a great solution to sharpen the copy of your sales and marketing assets.
The most successful conversion copywriters know that what ends up on the page is the final step of a methodical process.
Topic: Copywriting
Creators: Dickie Bush and Nicolas Cole
Writing is a cornerstone habit of all successful course creators I know.
So its no surprise that a course on how to build a writing habit in 30 days made it on this list. Dickie and Nicolas are experienced, hardworking and talented, and have led over 1,400 people through their program.
This sales page is a good example of a clean design, with some neat integrations with Airtable and Twitter to display customer testimonials, and Podia for their checkout flow. It’s also one of the few sales pages on this list with a dark background.
I really like how simple the offer is for this course. Plus, the price point is more than fair. Especially if you grab the early-bird offer:
Ship 30 for 30 is a cohort-based course that has been taken by entrepreneurs, startup founders, course creators, copywriters and more.
This course is well priced, has a very specific and tangible outcome and has the support you need to start writing consistently.
Learn to “Publish every day for 30 days..”
Topic: YouTube, Video
Creator: Ali Abdaal
If you’ve been living under a rock for the past few years, let me introduce you to Ali Abdaal: The seemingly (I haven’t met him, yet) incredibly nice dude, who lives in the UK, former Doctor turned Youtuber, who you love to watch share about his favorite books, & projects. Ring any bells? Well, if not, check him out, he’s on to something. His sales page is great if you are looking for a simple-created-in-notion feel to it. This sales page is also great because:
Unlike a few of the other YouTube courses I considered adding to this list, Ali’s course is the only one that included support and coaching. Having taken dozens of courses and programs myself, I can tell you that support and coaching can make all of the difference in your learning experience.
The Part-Time Youtuber Academy is offered in 3 tiers: standard, premium and executive (if you want direct access to Ali, get that one). Here’s what’s included in the Premium package:
Premium (Best Value)
Make Money from YouTube and Learn from a Nice Guy
Topic: Career Growth
Creators: Seth Godin, Wes Kao
This isn’t so much of a sales page, as it is a sales website.
The other examples shared here include mainly sales pages that are laid out on a single page.
Like the program from Reforge, the altMBA requires an application for you to be considered, and its capped at 125 students.
The layout, videos, copywriting and branding of this site are second to none.
So check this out for some inspiration.
1. Launch list – The entire website is designed to get people to raise their hand and join an email list.
This is one of the key metrics you should focus on if you are running launches (evergreen included).
2. Multi-page sales – Different people will respond differently to your sales and marketing assets. I think the multi-page approach used here allows different buyer types (ex: analytical, assertive, amiable, expressive) to engage with the website in a way that feels best for them.
3. High-ticket – The Admission fee of $4,450 is very cool because it’s higher than most programs on this list, and most online courses you’ll see these days. Plus, they aren’t directing you to a sales call. Most experts will tell you that you need to have a sales call or team in place to sell high-ticket offers like this. But it looks like the team at altMBA are choosing to do things a bit differently. I like it.
The altMBA includes a capstone project (
Common goals of students:
Career Level: Mid-level or above Work experience: ~10 years experience
You don’t need an MBA. You need to learn to make change happen.
Topic: Course Creation
Creator: Ran Segall, from Flux Academy
This sales page is hands down the cleanest and simplest of the list (so far). And it comes as no surprise.
That’s because it was designed by a world-class designer in Ran Segall, from Flux Academy.
The 6-Figure Freelance Designer, promises to help designers (web and graphic designers) to level up their business skills.
These skills are often never taught in programs like fine arts or graphic design, or web design programs. So, its great that Ran is sharing his experience of growing his consulting business with designers around the world.
The curriculum here is focused entirely on the business skills you need to become a designer that earns 6-figures and beyond. It also assumes that you’ve got your design skills down, and focuses entirely on the other stuff you need to scale, namely:
This course is great for freelance designers, including web-designers, graphic designers, lettering experts, motion graphics consultants, video editors and more.
Build all the business systems you need to create a successful freelance business” as a designer
Topic: Content Marketing
Creator: Brian Dean, Founder and CEO of Backlinko
Grow Your Blog Fast, goes way beyond the tactics and strategies of SEO.
Its a course that will help you grow your business, using content marketing.
Will this be good for your SEO?
Yes.
But more importantly, it will be great for your business.
Brian offers a tier where you can get support from him. And his private Facebook group has grown into a knowledgeable and helpful community of alumni from his courses. Making this course feel more like a CBC than an evergreen course.
The sales page is one of the longest on this list. But not because its filled with fluff.
On the contrary. This page is packed with case studies from Brian and his customers, custom graphics and charts, images, his course roadmap and more. Definitely one of my favorites on the list.
Brian Dean offers two tiers, Complete and Standard. Here’s what’s included in the Complete option:
This course is ideal for anyone that want’s to use a blog to grow their business. If you are a course creator and aren’t sure how to use your blog to grow your audience and sales for your course, GYBF is a solid solution. And the option to consult with Brian directly can dramatically increase your odds for success.
A successful blog is like a cheat code for your online business.
Topic: Productivity
Creator: Tiago Forte, Founder and CEO of Forte Labs
If you’re like most people, you consume way more content than you create, and you know you can create more.
If only there were a system for that..
Well, there is. Tiago Forte has created a 4-step process to help you consistently turn information into creative output: The C.O.D.E. System
This program is very popular with productivity enthusiasts.
This sales page is also great. It has just the right balance of clear copy, clean layout, minimal images and graphics. Proving that you don’t need to break the bank on the graphics and design of your sales page.
Like most cohort-based courses, Building a Second Brain offers different tiers. Here’s what’s included in their middle tier (Premium Edition):
This course can be used by anyone out there that want’s to get more ideas out of their head including:
Do you consume tons of interesting information, but feel like it’s not leading to meaningful results in your life?
Topic: Growth Marketing
Creator: Growth Tribe
After looking at dozens of pages from individual course creators, this sales page has the most institutional feel of all.
And that’s simply because it doesn’t use the identity or voice of a single person.
However, this may very well be one of the most structured programs we have on the list.
The Growth Hacking Immersive Course promises to give you the skills needed to brainstorm, plan and manage growth experiments. After seeing some real growth experts in action at companies like Kettle & Fire, I can tell you first hand that a good Growth Marketing Leader is worth their weight in gold-plated macbook pro’s.
Their ability to make sense of all the noise, data, options, choices and simplify how to move forward enables you to move with greater speed, and certainty.
I really like how restrained the Growth Tribe course managers were in putting the curriculum together for their course. Simply because there is so much they could’ve included. But I think they kept focused on teaching the absolute essentials to give you a solid understanding of growth marketing:
The course is perfect for:
Growth Hacker and Growth Manager, top two emerging job roles in Marketing
Topic: Growth Marketing
Creators: Brian Balfour, Andrew Chen, Adam Grenier, from Reforge
The Growth Series is taught by seasoned veterans in from the tech space.
The creators of the program have experience working as the head of Growth Marketing and Innovation at Uber, VP of Growth at Hubspot and advisors to startups like AngelList, Dropbox, Product Hunt and more.
So if you’re serious about your career as a growth marketer, look no further. Also this sales page is one of the most concise of the bunch. Their social proof and clarity is second to none.
This is a Cohort Based Program, and as such is only open for registration a few times a year and you must be a member of Reforge to apply:
On-Demand
Product managers, marketers, designers, engineers, data analysts, and more that are new to growth and meet the criteria below:
✓ 3+ Years of Professional Experience
✓ Growth Related Role
✓ Strong Initiative
This course is not for people who are:
✗ Entry Level
✗ Career Switching
✗ CEO or Founder
Learn how to run Growth Marketing like the pros at Uber, Hubspot, AngelList, Dropbox, Product Hunt and more.
There you have it, a list of sales pages from a variety of creators and courses.
Please let me know in the comments below which sales page example you like the most?
Is there a sales page you think I should’ve included?
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